Response Optimization and Tracking
Tracking Performance, Tracking Success.
Regardless of the type of campaign you choose to run with Grushmedia, we have the capabilities to measure the performance and results in-house. There is no need to suffer the burdens and the additional cost of outsourcing a third party reporting system to track the success of your marketing efforts. Our state-of-the-art applications can measure visibility (or impressions), actions, cost, ROI estimations, and even from which venue the respondent has converted from. Best of all, we offer them to our clients at no additional cost.
ROY
Response, Optimization, and Yield. These are the core functions of Grushmedia’s Cost Per Action measurement tool, ROY. Our network of Media Providers rely upon ROY’s ability to accurately account for actions and sales, while our Advertising clients enjoy the benefits of immediate access to media providers and simple pixel tracking implementation to ensure trust in reporting.
iFactz
Has your organization lost visibility to your offline direct response marketing programs due to impact of the Internet? Grushmedia has the perfect solution. iFactz yields an accurate measurement of actions and sales occurring on the web from a traditional offline marketing message (Print, TV, Radio). This proprietary application is an example of the many capabilities and exciting possibilities that are available when integrating online and offline offers.
SearchFactz
SearchFactz was developed by the brilliant minds at Grushmedia to serve as the answer to an industry-wide need for a next-generation bid management system. Combining both human intuition and the benefits of algorithmic analysis, SearchFactz delivers upon the ROI objectives of our clients’ campaign, while grasping the full volume potential that search engine marketing has to offer.
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